Helping Premium Consumer Brands Scale Profitably Through Strategic Google Ads.
Most Google Ads “experts” only understand the dashboard. I’ve spent the last 9 years living inside the entire business machine. With a career spanning both high-growth agencies and intensive in-house roles as an acquisition marketing expert, I don’t just look at clicks—I look at how those clicks impact your bottom line.
The In-House Advantage
Having sat on your side of the table, I know that Google Ads doesn’t exist in a vacuum. I’ve managed holistic, full-funnel marketing across every major channel. This means I understand how your Meta spend feeds your Search traffic, how your email flows impact your ROAS, and how inventory levels and margins dictate your bidding strategy.
My Commitment to You
I treat your ad spend like it’s my own capital. My goal isn’t just to increase your ROAS—it’s to increase your contribution margin. Whether we are conducting a forensic audit or scaling a massive catalog, you get the benefit of 9 years of wins, losses, and tested strategies.
A Clear Path to Profit. You walk away with a detailed action plan that eliminates guesswork. Most founders find enough wasted spend in this audit to pay for the investment in the first 30 days.
Investment: $1,500 (one-time)
Predictable, Hands-Off Growth. You reclaim 10+ hours a week of your time while knowing a specialist is squeezing every cent of value out of your ad spend. No more stress, just expert results and one less responsibility on your plate.
Investment Starts at $2,500/month
+ One-Time $1,000 integration fee
Strategic Dominance. You move away from “managing an ad account” and toward “growing a brand.” You gain the confidence to spend aggressively because you finally have a partner who understands your margins and your long-term vision.
Investment starts at $4,000/month
Experience That Compounds
I’ve managed paid media through multiple algorithm shifts, platform changes, and economic cycles. I’ve overseen millions in ad spend and know what actually drives profitable growth—not just what looks good in a dashboard. You’re getting experienced judgment, not experimentation on your dime.
Google Expertise, Multi-Channel Perspective
While Google Ads is my core specialty, I’ve run and integrated multiple paid channels. That broader context leads to smarter account structures, better attribution decisions, and strategies that support both acquisition and retention—not isolated tactics.
Feed-First Performance
For e-commerce brands, the product feed is the growth engine. I treat it as such—optimizing data for cleaner inputs, stronger signals, and higher relevance. Better data compounds across campaigns, driving efficiency and long-term profitability.
Aligned Incentives
I work on a flat-fee basis. That means my success isn’t tied to spending more—it’s tied to spending better. If there’s waste to cut or efficiency to unlock, that’s a win for both of us.
Direct Partnership
No layers. No handoffs. You work directly with the person responsible for performance, with reporting focused on outcomes. Communication is straightforward, strategic, and focused on what matters most: profitable new customers, retention, and sustainable growth.
As a Google Ads consultant, I focus on giving you clear direction, honest feedback, and practical next steps based on what your data is actually telling you. No vague advice, no black-box reporting — just strategic guidance you can trust as your business grows.
Scaling Profit (Not Just Revenue)
The Problem: Your ads scale fine, but your margins vanish as CAC rises and you accidentally promote low-margin items.
The Fix: Margin-Based Bidding—syncing your COGS data with your feed so we can structure campaigns to bid aggressively on your most profitable SKUs.
“Stuck” Account Plateau
The Problem: Performance has been flat for 6 months. You’re afraid to increase spend because efficiency drops immediately.
The Fix: Audience & Funnel Expansion—moving beyond “Bottom-of-Funnel” search into Demand Gen and YouTube to feed the top of your funnel.
The Competitor “Shadow”
The Problem: Rivals are outbidding you on your own keywords and stealing your market share with better offers.
The Fix: Auction Intelligence Monitoring—identify competitor “bidding gaps” and capturing traffic where they aren’t looking.
Silent Product Feed Friction
The Problem: Generic product feed titles leading to low ad rank, high CPCs, and irrelevant traffic.
The Fix: Semantic Title Reconstruction—injecting high-intent keywords into your feed to lower costs and boost CTR.
Challenge:
A luxury fine jewelry brand had plateaued on Google Ads. Their Performance Max campaigns were generating revenue, but spend was largely concentrated on branded and omnichannel SKUs — products that sold well in stores but underperformed online. Scaling spend only amplified the inefficiency. They needed a way to grow profitable online revenue, not just top-line numbers.
Strategic Approach:
The fix required both a strategic refocus and a structural overhaul. Campaigns were rebuilt around top-performing e-commerce SKUs, separating them from omnichannel inventory diluting signal quality. PMax was then restructured with granular asset group segmentation for dedicated creative control. Finally, brand exclusions and tiered ROAS targets were layered in to mimic query funneling — scaling non-branded, new-customer traffic while keeping branded terms profitable.
Outcome: (6 months, period-over-period)
Revenue grew faster than spend, and efficiency improved in the process.
Challenge:
A premium DTC client had maximized impression share on their top-performing keywords and were seeing success with traditional broad match opportunities. We were looking for a new strategy to unlock net-new conversions and expand reach during a tentpole gifting season when highly competitive terms are increasingly expensive.
Strategic Approach:
Launched a targeted AI Max campaign with strategic guardrails:
Outcome:
Incrementality analysis comparing traditional match types vs. AI Max query overlap.
Compared to broad match alone, AI Max drove:
Ready to scale Google Ads with confidence?
Let’s Talk.
No, I work on a month-to-month basis because I'm confident I can continue to provide value each month. However, I do recommend a 90-day commitment for our initial roadmap, as this allows us to move through the technical integration, testing, and scaling phases properly.
My systems are most effective for established brands spending at least $20,000/month. If you're spending below that, the Growth Roadmap is the best place to start.
This is exactly why I founded this practice. After nearly a decade in the industry, I saw how the "big agency" model fails founders by passing them to novice ad managers. When you work with me, you get a direct line to nearly a decade of hands-on experience. I am the strategist, the technician, and your point of contact. No hand-offs, no "support tickets."
I don't film the content, but I provide the creative briefs. I tell you exactly what kind of lifestyle or product shots the algorithm is currently favoring. For my Scale Partnership clients, I provide wireframes and storyboards so your creative team (or even just you with an iPhone) knows exactly what to produce to work well with the algorithm and improve performance.
PMax is a powerful tool, but it’s a budget-sink if left on autopilot. I use a "guardrail strategy"—monitoring where your ads are actually showing and building granular "Standard Shopping" campaigns alongside PMax to maintain control over your most profitable products.
Please fill out the contact form at the bottom of this page. I’ll be in touch within 24 hours with a few specific observations and a link to get a strategy call on the calendar if it looks like a good fit for us both.
